The landscape has changed.
Small farms are dying and good food alone won’t sell itself.
We believe the world needs more local stories of the small farmer making a big impact and supplying fresh, trustworthy food. Farmers have noble ambitions, but most have been shown to struggle when not being approached as an actual business. We cultivate these stories alongside strategy and structure to keep growers doing just that: becoming a modern agri-business.
The world needs more successful local farmers to supply fresh, trustworthy food.
Our solution?
A custom photo & video content strategy for your farm.
We work with you to strategically develop a clear & concise story-based context that gets to the root of people, place, and product, allowing us to curate all the consistent quality content you need to cull your HERD.
OUR PROCESS
We cultivate content alongside strategy and structure to connect people to real food by enhancing and educating the palate.
RESEARCH
1. UNDERSTANDING YOUR BRAND & NARRATIVE
Determining which path to set out on requires business acumen and design thinking. Our first priority is to understand your organization: its mission, vision, targets, culture, competitive advantage, strengths and weaknesses, marketing strategies, and challenges for the future.
DISCOVERY
2. CLARIFYING THE TRAILGUIDE
HERD Ventures involves both methodical examination and strategic imagination to establish a focused trail guide for your visual communications. It is about analysis, discovery, synthesis, simplicity, and clarity. This combination of rational thinking and creative intelligence characterizes the best strategies, which allows your story to venture beyond its roots.
STRATEGY
3. DIVERSITY OF SOLUTIONS
Upon completion of the investigation and analysis; once the TRAILGUIDE brief has been agreed upon, we start the design cultivation process to unearth narrative. Design is an iterative process that seeks to integrate context with content. HERD Ventures finds the intersection of strategic imagination, intuition, design excellence, and experience to create an on-target result that resonates with consumers.
REFINEMENT
4. WELL-NURTURED CONTENT PACKAGE
Our final phase is about refinement and design development to delivery of mechanical production ready files. We continue to shepherd the post production process through delivery of the product to the client’s doorstep to assist in problem solving and to ensure quality standards.
Daniel James
Creative Director + Founder
Daniel James is a culinary anthropologist, photographer, and raconteur, telling the stories of our soil and those who tend to it.
Enmeshed in local farms, agrarian ecosystems, and rural communities, Daniel utilizes the mediums of film, photography, and culinary tourism to inspire wonder, build awareness, and educate Americans on the power, plight, and possibilities of our food system.
Proudly placed in the Piedmont, Daniel lives as a steward of the land.
BEHIND THE HERD
Connecting with a group and moving forward is what drives a herd. It is a sense of belonging to a united goal.
We believe that small farms and food distributors are an invaluable resource to the strength and resilience of inclusive communities with innumerable benefits for everyone involved.
MISSION
Cultivate and nurture community through stories of food.
Whether you are re-branding or just starting out,
we will take the time to explore, dream, and discover all you need to start off on the right track ...from there it’s your choice to roam where you like.
Ready to begin?
