RESEARCH 

1. UNDERSTANDING YOUR BRAND & NARRATIVE

We start by immersing ourselves in your organization to understand your mission, vision, and goals. By gaining a clear picture of your brand identity and aligning with your goals, we create a foundation for impactful storytelling that fosters trust and connection with your audience.

DISCOVERY

2. Crafting the Trail Guide

After understanding your goals, we develop a tailored strategy to guide the creation of your content. This strategic roadmap is built through careful research and thoughtful creative exploration, ensuring that every piece of content is aligned with your messaging and organizational needs. It serves as a framework for communicating your story with clarity and consistency, maximizing your impact.

STRATEGY

3. DIVERSITY OF SOLUTIONS

With a clear strategy in place, we produce high-quality and dynamic video, photography, and written content that brings your story to life. From showcasing the dedication of farmers to crafting campaigns that inspire action, our content engages audiences, educates, and fosters a deeper connection to your mission.

REFINEMENT

4. WELL-NURTURED CONTENT PACKAGE

We refine every piece of content to meet the highest standards, ensuring it’s polished and ready for distribution. Whether it’s a video series, educational materials, or a campaign rollout, we shepherd the process from concept to completion, delivering work that exceeds expectations and strengthens your brand’s presence.

Daniel James

Creative Director + Founder

Daniel James is a culinary anthropologist, photographer, and raconteur, telling the stories of our soil and those who tend to it.

Enmeshed in local farms, agrarian ecosystems, and rural communities, Daniel utilizes the mediums of film, photography, and culinary tourism to inspire wonder, build awareness, and educate Americans on the power, plight, and possibilities of our food system.

Proudly placed in the Piedmont, Daniel lives as a steward of the land.

BEHIND THE HERD

Connecting with a group and moving forward is what drives a herd. It is a sense of belonging to a united goal.

We believe that small farms and food distributors are an invaluable resource to the strength and resilience of inclusive communities with innumerable benefits for everyone involved.

MISSION

Cultivate and nurture community through stories of food.